I&D had a higher number of appointments obtained and better quality reports, and I&D responded to our request accurately and promptly.
Department：Sales Team
Title：Sales2 Team Lead
Name：Masahiro Ishiyama
Job Details：Sales of Questel Group software and services in Japan
We asked Masahiro Ishiyama, who belongs to the Sales Team at Questel and is in charge of sales of Questel Group software and services in Japan, for more details about the telemarketing services we offer.
Before and After
|
Before
|
 |
After
|
Before
- Sales representatives were busy handling customer inquiries and sales projects and lacked the resources to acquire new potential customers.
After
- The ability to obtain contact information and useful BANTC information from potential prospects that could not be reached by conventional marketing and sales activities allows for more efficient lead generation and sales activities.
1.Questel's business category
- Please tell us about Questel's business?
Questel is a provider of software and services related to intellectual property.
We serve approximately 20,000 customers in 30 countries around the world.
2.Background of Telemarketing Use
- When did you start using Telemarketing?
We started using this service around February 2022.
Since we were the first to outsource lead generation in Japan, we first requested the service in the form of a one-month trial. We have continued to use the service since then.
- What made you consider I&D's telemarketing services?
We were looking for a company to outsource our lead generation, and a representative from Questel's French headquarters conducted an Internet search in English, which led us to I&D's website, and we contacted I&D.
- Of all the telemarketing companies, why did you choose I&D?
We requested a similar project from another telemarketing company to compare with I&D, but I&D had a higher number of appointments obtained and better quality reports, and I&D responded to our request accurately and promptly. We decided that we could trust I&D with our project and have continued to use I&D's telemarketing services since then.
- What made you choose I&D over other companies?
The two main points are (1) the amount of appointments obtained and (2) the detailed call reports.
I especially like the quality of the call reports.Not only is the call status transparent, but the detailed information on the current status of customers who did not receive appointments makes it easier to determine the next sales action.
3.Challenges and benefits before using telemarketing
- What were the challenges you faced before using I&D's telemarketing services?
Sales representatives were busy handling customer inquiries and sales projects and lacked the resources to acquire new potential customers.
- How effective have you found I&D's telemarketing services to be?
The ability to obtain contact information and useful BANTC information from potential prospects that could not be reached by conventional marketing and sales activities allows for more efficient lead generation and sales activities.
4.Evaluation of I&D's Telemarketing
- How do your sales representatives rate I&D's telemarketing services?
They are evaluated as a partner that can be entrusted with the company with peace of mind, as they deliver consistent results in uncovering potential customers and approaching prospects that cannot be handled by their own resources.
The account sales staff who have taken over the account sales also seem to be able to smoothly enter into business negotiations without any sense of discomfort.
5. Expectations for I&D
- What are your expectations for I&D in the future?
We would like to continue to ask for I&D's suggestions and support in generating quality leads that lead to business negotiations and deals, utilizing I&D's extensive experience and broad knowledge of telemarketing.
In addition, since we have detailed call reports, we would like to input these into CRM and utilize the data.
- Thank you very much for your time and valuable talk.
【Company Profile】
１．Information service on intellectual property
２．Development and sales of software and other products related to intellectual property
３．Intellectual property consulting, education and training, etc.
Questel Official Site
People who read this case study are also interested in
Ryoyo Electro highly value the fact that Ryoyo Electro can get the information Ryoyo Electro want you to hear.
I&D asked Mr. Hitoshi Ohba, an Associate Director of the Mitsubishi Product Promotion Department, System Information Equipment Sales Division 1, RYOYO ELECTRO CO., LTD., which mainly provides semiconductors, electronic components, and embedded equipment, about Telemarketing Lead Generation I&D provided in detail.