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Indian Company A

Country: India
Number of Employees: 1,200
Established: Year of 1997
Product/Service: Software technology
I&D Customer since December 2015
Project Duration: 6 months

Case Details & Objectives

The company entered the Japanese market in 2013 through their own Japanese sales workforce, but it did not go well. In December 2015, one of their senior marketing managers from India approached I&D with the objective of establishing a strong telemarketing team in Japan. They visited us to determine synergies.

I&D carefully determined the company's intentions and goals and then furnished them with a statement of work (SOW).


We put our expertise in setting appointments with potential clients via telemarketing.

Key Results
Obtained 60 appointments with prospective target companies (15%).

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