Ryoyo Electro Co., Ltd.

Ryoyo Electro Co., Ltd.

Ryoyo Electro highly value the fact that Ryoyo Electro can get the information Ryoyo Electro want you to hear.

Ryoyo Electro Co., Ltd.
System Information Equipment Sales Headquarters Mitsubishi Product Promotion Department
Councilor  Hitoshi Ohba

I&D asked Mr. Hitoshi Ohba, a counselor of the Mitsubishi Product Promotion Department, System Information Equipment Sales Division 1, RYOYO ELECTRO CO., LTD., Which mainly provides semiconductors, electronic components, and embedded equipment, about "Denwa-do®" in detail.

Before and after utilizing

Before


  • The greater number of business cards Ryoyo Electro acquired at the exhibition, the more burdensome it was to Telephone appointment at our company.

After


  • Since it is possible to select the list that should be prioritized for the sales approaching and the list that is not qualified to approach, it has become possible to utilize the resources of the sales staff effectively.

Before

  • The greater number of business cards Ryoyo Electro acquired at the exhibition, the more burdensome it was to Telephone appointment at our company.

After

  • Since it is possible to select the list that should be prioritized for the sales approaching and the list that is not qualified to approach, it has become possible to utilize the resources of the sales staff effectively.

1.Business format of Ryoyo Electro Co., Ltd.

- Please tell us about Ryoyo Electro Co., Ltd.

Ryoyo Electro Co., Ltd. has built up a history of more than half a century since it was established in 1961 (Showa 36) as a trading company specializing in semiconductor products.

In recent years, Ryoyo Electro have made the two businesses of "semiconductor / device" and "ICT / solution" for the pillars of our business, and by creating new service solutions derived from both businesses, Ryoyo Electro are developing higher value-added and further businesses. Ryoyo Electro are striving to increase corporate value.

Headquartered in Tokyo, Ryoyo Electro have 10 offices in Japan.

Ryoyo Electro handle semiconductors, electronic components / embedded devices, servers / personal computers, etc.


2.Background of utilizing "Denwa-do®"

- Please tell us how you got to know "Denwa-do®".

The trigger was the proposal of Denwa-do® by I &D.

- Please tell us why you chose “Telephone Road®” among many telemarketing companies.

After checking the script, Ryoyo Electro have decided on I & D.

- What attracted you to the script?

Ryoyo Electro were attracted by the experience and attitude towards scripting.

Almost all of Telemarketing company can offer the brushing up of scrip in response to customer requests.

On the other hand, I & D gave a suggestion to create a script based on the experience of I & D and our requests.

Scripts and tele appointments are intimate and most important.

Ryoyo Electro chose I & D because they know that the script will lead to results.


3. The Issues before utilizing "Denwa-do®" and effects after introducing.

- How do you utilize "Telephone Road®"?

Ryoyo Electro utilize Denwa-do for utilizing the resources of sales staff effectively. Specifically, Ryoyo Electro utilize Denwa-do to select business cards and questionnaires collected after exhibiting at exhibitions.

Ryoyo Electro have created a database of business card / questionnaire information and divided it into a list that our sales staff should contact and a list that does not have enough information to approach.

Therefore, Ryoyo Electro utilize Denwa-do to complete the missing information and organize the list.

- What kind of effect did you get after utilizing Denwa-do®?

By utilizing Denwa-do®, Ryoyo Electro could make it to select customers that were prioritized with sales approaching and that were not prioritized with the approaching.

Before utilizing Denwa-do®, the greater the number of business cards Ryoyo Electro acquired at an exhibition, the more burdensome it was to telephone appointment at our company.

When the number of cases was large, employees who did not normally make telephone appointment was forced to conduct telephone appointment, or there were lists that were postponed to approach.

Thus, our sales activities tend to prioritize customers that had business talks at the booth and customers who have many meetings.

However, Ryoyo Electro did not identify either the customers would become our leads to the business.

Since Ryoyo Electro need to be meticulous about whether the list should be devoted to sales personnel, Denwa-do® is helpful.

- Have you ever been worried about utilizing Denwa-do®

Since Ryoyo Electro offered to utilize many telemarketing companies so far, Ryoyo Electro weren’t particularly worried.


4. The advantages of utilizing "Denwa-do®

- What is the advantage of utilizing "Denwa-do®"?

Ryoyo Electro highly value the fact that Ryoyo Electro can get the information Ryoyo Electro want to hear of.

- What kind of content does the specific "information you want to hear of" mean?

The marketing term, “BANT“

※ 1) Budget 2) Authority 3) Needs 4) Timeframe

- Please tell us what the good point to utilize Denwa-do®.

Denwa-do® provides job which is worth the cost.

- Which point do you think is "worth the cost"

I think the advantage of utilizing I & D's Denwa-do® is its quality. Ryoyo Electro think I&D provided a good quality of hearing that is worth the call unit price.

- Thank you for your valuable story while you are busy.


Company Profile

Company name
Ryoyo Electro Corporation
Head office
Konwa Bldg., 1-12-22 Tsukiji, Chuo-ku, Tokyo 104-8408
Chairman & CEO
Kenhachiro Ogawa
Takayoshi Oouchi
Establishment
February 27,1961
Capital
13,672 million yen
Employees: Consolidated
699 Non-Consolidated:532 (As of January 31,2021)
Business content

(1)Selling semiconductors / devices
(2)Selling ICT products
(3)Selling embedded products
(4)Technical support related to the above